Ad watchdog rejects exhaust complaint

A GOVERNMENT campaign likening a car exhaust to an industrial chimney did not break guidelines, a watchdog has ruled.

By The Newsroom

Published 13th Apr 2010, 23:43 BST

Updated 14th Apr 2010, 00:43 BST

The TV ad for the Act on campaign showed what appeared to be pollution from a chimney was fumes from a car exhaust.

The Advertising Standards Authority had 52 complaints challenging the claim that car emissions made the most amount of human-produced .