Scots men admit social boob

HALF of Scots men admit that they always look at a woman's breasts before they look at her face.

The survey, carried out by Transform, a cosmetic surgery group, found that 48 per cent of women in Scotland are unhappy with their bust, with one in four wanting to change the shape.

Four out of ten admit they are envious of a friend's cleavage, and 46 per cent said they coveted a celebrity's breasts.

Transform is launching a campaign, Breasts of Britain, claiming to encourage women to be happy with their breasts no matter what they look like.