British brands lose value post-Brexit

Most of Britain's biggest brands have lost value in the wake of the Brexit vote, a report reveals today.

BP: Britain's fourth most valuable brand. Picture Michael Gillen

Shell retained its position as the most valuable brand in the UK, rising by 16 per cent to £28.5 billion as it benefited from a surge in oil prices, in the latest Brand Finance UK 150 report.

Vodafone and HSBC were second and third respectively, despite a “very difficult” year that saw them losing 22 per cent and 14 per cent of their value respectively, the figures show.

Oil and gas, telecoms and banking accounted for eight of the top 10 most valuable brands in the UK.

Accounting and professional services firm EY came top of the list of the most powerful UK brands, beating ITV and Lynx.

Unilever had a particularly positive year with eight brands in the UK 150, led by Dove whose brand value rose by 17 per cent to £3.7bn.

The Brand Finance UK 150 top 10 most valuable brands are:

1. Shell

2. Vodafone

3. HSBC

4. BP

5. EY

6. Barclays

7. BT

8. Tesco

9. Sky

10. O2

The top 10 most powerful brands are:

1. EY

2. ITV

3. Lynx

4. Holiday Inn

5. The Body Shop

6. Dove

7. Dettol

8. Rolls Royce

9. Costa Coffee

10. British Gas