Scotsman Archive
A MARKETING organisation intended, in the words of Mr Hector McNeil, the Secretary of State for Scotland, "to teach the American public a thing or two about a good kipper" is being set up by the Herring Industry Board.
This was announced by Sir Frederick Bell, chairman of the board, at the meeting of the Scottish Economic Conference in Edinburgh yesterday, and reported by Mr McNeil at a Press conference. The Treasury was allocating 30,000 worth of dollars for this campaign, said Mr McNeil, and, if it was a success, he was hopeful that it would mean the opening of the smoke houses on the West Coast. The Norwegians were our principal rivals for the American market. Their kipper was larger, but lacking in quality. "The immediate task of this country," he said, " is to recreate an educated taste for the good kipper." Attention was also being given to the design and production of suitable containers for salt herring for 'the American market.
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