Fluid argument

The criticisms by the Children’s Food Campaign of the marketing of soft drinks (your report, 29 August) are unfair and mistaken. They are based on a partial and incomplete understanding of the facts.

It is important that children drink enough fluid to stay properly hydrated, particularly in hot weather or after exercise. Children are more likely to drink enough if they like the taste of the drinks they are offered.

The label of each drink carries the ingredients list, including the juice content, and nutritional information. The GDA (guideline daily amounts) scheme ensures that the most important nutritional information is visible at a glance on the front of the pack.

Advertising and labelling are covered by strict regulation and independent control, to which soft drinks companies are subject. Soft drinks, like all food and drink, should be consumed as part of a balanced diet.

Richard Laming

British Soft Drinks Association

Stukeley Street

London