The proposed tariff comparison rate is similar to the “typical APR” used in financial services. It is intended to help consumers see how their current deal compares and give them a call to action. It will sit alongside information on every bill and annual statement allowing personalised price comparisons, plus details of the supplier’s cheapest deal. This approach draws on extensive consumer research.
We share Which?’s desire to make the energy market less complicated. But this particular analysis misrepresents our plans, and the statistics regarding a supposed loss to consumers are meaningless. To simplify the market even further, we are taking forward innovative proposals, which include looking at putting the market cheapest deal on consumers’ bills – even if it is from a rival supplier. This would remove the need to compare tariffs altogether. We hope Which? will respond positively and join this next stage of our work.
Ofgem, senior partner