Why O2 is helping to increase 4G coverage across rural Scotland - Derek McManus

As a proud Scot, I believe that rural Scotland is one of the world’s most evocative landscapes. Its rugged uplands, beautiful lochs and weathered islands place it high on many bucket lists.

O2, alongside Three and Vodafone, is building more than 100 masts in rural Scotland to improve 4G coverage

It’s not just for visitors though. It’s also home to some of the country’s finest food producers, as well as rich forests, fisheries and farmland. In fact, the rural economy generates over £35 billion for Scotland each year. Despite these impressive returns, the region doesn’t have the infrastructure it needs to reach its full potential. At present, rural Scotland only has 42 per cent landmass coverage, meaning many businesses are excluded from reaping the benefits of mobile connectivity.

It’s time to level up. That’s why I was so proud to announce at the end of January that O2, alongside Three and Vodafone, is building more than 100 masts in rural Scotland to improve 4G coverage. This investment marks part of the first stage of the Shared Rural Network, a £1bn programme agreed by mobile network operators, Government and Ofcom to improve rural mobile coverage across the UK. The masts will increase 4G coverage in Scotland from 42 per cent of landmass to 74 per cent.

Not only will this grant individuals and communities improved connectivity across rural Scotland, it will also spearhead further economic growth. According to Development Economics, improved connectivity across the UK has the potential to increase the turnover of rural businesses by £187 million per annum.

When broken up into regions, the largest share – around 28 per cent – of the gains in business turnover and productivity are expected to occur in rural Scotland, valued at £79m in additional business turnover and a £24.1m added contribution to the UK economy.

These figures demonstrate that in the wake of Covid-19, this investment will help to build back a stronger, more productive Britain.

Building these masts is only the beginning. The second stage of the Shared Rural Network will address Total Not Spots; pockets of the UK that do not receive 4G services from any operator. Given the well documented benefits of digital connectivity, we cannot afford to have a digital divide in the country.

This has never been more important. Since the Shared Rural Network was agreed in March 2020, we have seen just how essential digital connectivity truly is. We must continue to work closely with rural communities to build the infrastructure that people now depend on.

I couldn’t be happier that O2 has played a key role part in this transformative development. I can’t wait to see the Shared Rural Network drive growth and opportunities for an area that’s so close to my heart.

Derek McManus, COO, O2