Tesla chief executive Elon Musk said it was “excruciatingly difficult” to make the Tesla Model 3 for $35,000 (£26,400) and closing its stores was a way to cut costs to the minimum. Apparently, customers will be able to buy a car in a minute from their smartphone – and send it back seven days and 1,000 miles later if they are not happy.
Some might say online shopping for everything is the future – but the point about the future is it’s not the present yet.
How many of today’s potential car-buyers will be willing to spend so much money – likely to be £33,000 in the UK after import duty and tax – without first going for a test drive, particularly if they have concerns about the switch to a significantly different form of transport?
So this could prove to be a setback for the low-carbon revolution.
But, if it turns out to be a success, other car-makers are likely to follow suit – and the test drive could become a thing of the past.