The Scotsman relaunches its website - letter from the Editor

The Scotsman website has been relaunched with a fresher, simpler design, optimised for mobile, and with fewer ads. Here Scotsman editor Frank O'Donnell explains the changes

The Scotsman website has been relaunched to provide a better browsing experience for our readers

We’ve listened. You told us you wanted a faster site, with fewer ads.We’ve delivered this.

You told us you wanted clearer sections to easily access content across news, sport, arts, business and opinion. It’s there.

Data shows that 70 per cent of scotsman.com content is accessed via smartphone.

The Scotsman website has been relaunched to provide a better browsing experience for our readers. Picture: TSPL

The new site offers a better mobile experience.

From a technology perspective we have built the site on the Accelerated Mobile Pages (AMP) platform. This platform allows for a lighter, simpler, faster user experience on the mobile web.

The design of the site has focused on keeping the interface as sleek as possible allowing our content to come to the forefront.

All our regular contributors are there.

The Scotsman website has relaunched today

Our strong team of columnists including Bill Jamieson, Joyce McMillan, Brian Wilson, Lesley Riddoch, John McLellan, Brian Monteith, Kenny MacAskill and Laura Waddell.

Our Scottish arts coverage will remain second to none, with our team of specialist writers including Joyce McMillan on theatre, Alistair Harkness on film, Stuart Kelly and Allan Massie on books, Duncan Macmillan and Susan Mansfield on visual art, Fiona Shepherd on pop, David Kettle and Ken Walton on classical and Jim Gilchrist on folk and jazz.

On sport we have Aidan Smith, Alan Pattullo, Craig Fowler, Patrick McPartlin, Duncan Smith, Moira Gordon, Andrew Smith, Martin Dempster and Stephen Halliday analysing the big talking points in Scottish sport across football, rugby, golf, tennis and athletics.

For regular readers The Scotsman now offers a digital subscription with an attractive £1 per month offer point, rising to £8 after the first three months.

I hope you like the new site and I’d love to hear your feedback. Email me at [email protected]