The airline has specially commissioned 3,000 Logie and Lotti branded Teddy Bears which will be available to anyone between the ages of two and 11 travelling during July and August.
Officially launched to mark Teddy Bear Picnic Day (July 10), the furry keepsakes come with their very own ‘Loganbear luggage tags’ as well as outfits mirroring the tartan look and feel of the airline’s own uniforms.
The inspiration for the Loganbear giveaway comes from a year ago when the airline reunited an eight-year-old girl from Orkney with her lost cuddly toy, flying ‘Teddy’ over 200 miles back to Kirkwall for a tearful homecoming with his young owner.
Throughout the summer months, children will be able to pick between a Logie or Lotti bear once they come onboard a Loganair aircraft, distributed by the airline’s flight crew.
The airline is running a number of social media competitions and promotional activity featuring the bears throughout July and August and will also be launching its Instagram channel to showcase the two toys.
Kay Ryan, Commercial Director at Loganair said: “We’re very much looking forward to giving some of our youngest passengers a special memory of their trip with Loganair and what better day to unveil the two newest members of our crew than ‘Teddy Bear Picnic’ day.
“Logie and Lotti will be flying with us all summer and our crew can’t wait to introduce them onboard.
“Last year the airline did everything it could to reunite a young girl with her lost teddy so this summer we thought we’d try and share some of that joy with children travelling with us.”
The airline offers a 33% discount for children between two and 11 years of age, inclusively.