More football match for your money

THE cost of following a football team has fallen to a two-year low as clubs slash the price of tickets and replica shirts.

The average cost of attending a match in Britain has dropped by 5 per cent during the past year to 84.89, its lowest level since 2008, says Virgin Money. The group, which monitors the cost of a ticket, replica shirt, match programme, pint of lager, food and some travel expenses, said the cost was well down on the high of 106.21 in 2008.

Research suggested a quarter of season-ticket holders may not renew their financial commitment to clubs this season. Grant Bather, of Virgin Money, said: "It appears clubs have got the message, that fans cannot keep paying more and more for football, and are giving something back.

"That said, the cost of going to a game is still a major chunk of anyone's disposable income."

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