Emergency services were called to the scene just after 8am this morning as eyewitnesses described the huge blaze as engulfing the pedestrian thoroughfare as massive.
It is understood the blaze started in a first floor property above Victoria’s Nightclub, HM News & Convenience and Holland & Barrett at 98-94 Sauchiehall Street, around halfway up what is one of the city’s busiest streets.
Nearby commercial buildings have been evacuated as huge plumes of smoke were spotted stretching into the morning sky.
Several fire crews as well as a number of police and other emergency vehicles attended the scene, with the street still closed off to pedestrians and traffic.
A spokesman for Scottish Fire and Rescue said: “The Scottish Fire and Rescue Service was alerted at 8.18am on Thursday, March 22 to reports of a well-developed fire which had taken hold within the roof space of a commercial premises.
“Operations Control mobilised a number of fire engines to Sauchiehall Street, Glasgow, where firefighters are currently on the scene working to extinguish the fire.
“Crews have safely evacuated the occupants of several nearby properties.”
The property affected is a sandstone building dating from the 19th century. Over the years the building has been home to a number of famous local businesses and firms including Morrison, McChlery auctioneers and Crown Billiard Halls.