Marketing push boosts Irn-Bru maker AG Barr

IRN-BRU maker AG Barr said increased marketing and promotions had helped drum up demand for its drinks in its first quarter, sending revenues up 5.2 per cent.

Ronnie Hanna, the chairman of Irn-Bru maker AG Barr, will retire at the end of the year

The firm, whose brands include Rubicon and Orangina, also said its chairman, Ronnie Hanna, will retire from the board on 31 December this year.

Hanna has been on AG Barr’s board for 11 years, serving five as chairman. John Nicolson, who joined the firm as a non-executive director last year, has been made deputy chairman and will replace Hanna, the firm said.

AG Barr said total revenue for the 15 weeks to 11 May had risen 5.2 per cent on a year ago, well ahead of market growth of 1.9 per cent, and had been underpinned by rising volumes. Its flagship drink Irn-Bru outsells Coca-Cola in Scotland.

The company said margins were in line with its expectations and it remained confident on its full-year targets.

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