Lady goes Gaga over her style of camera sunglasses

LADY Gaga took to the stage at an electronics show yesterday to unveil a line of products she co-designed with Polaroid, after being named as the company's creative director last year.

• Flamboyant singer-songwriter Lady Gaga took to the stage at an electronics show in Las Vegas yesterday to unveil a line of hi-tech products she has co-designed with Polaroid in her role as the firm's creative director Picture: Getty Images

The singer launched a range of gadgets called the "Grey Label", which includes an instant mobile printer, a digital camera and, most eye-catchingly of all, a set of camera glasses.

The GL20 Camera Glasses are sunglasses - which Lady Gaga says are very wearable - that allow users to take photographs of what they are looking at and display the image on LED screens on the lenses. The glasses are expected to be available later this year.

Lady Gaga said: "I consider myself to be a visionary, not just a songwriter and a singer.

"I am an artist. I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."

A spokesman for Polaroid said the collaboration came about "to define a direction for the line that blended the brand's core values with Lady Gaga's creativity".

"Stemming from 'greige goods', a fashion-industry term for fabric in its purest form, the Polaroid Grey Label line encompasses Polaroid's heritage of delivering simplicity with the style, wit and sensibility of Lady Gaga," he said.

The singer was joined on stage for the launch at the Consumer Electronics Show in Las Vegas by Polaroid chairman Bobby Sager.