It's still who you know that matters for job-hunting graduates
Researchers from Edinburgh Napier University's Employment Research Institute said the "who you know" theory was as important as ever in the current job market.
The study highlighted a difference between the generations, with young employed people having more contacts and more regular interaction within their social networks than the 50-plus age group.
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Hide AdThis offered a wider diversity, strength and quality of contacts to those in the social group of the under-50s.
Researchers found that the more employed friends you had, the higher their job status, and the stronger your ties with them, the more likely you were to get a job yourself.
The study comes as latest figures show that unemployment in Scotland has risen again in the last quarter to 216,000 and stands at 8.1%.
Dr Kaberi Gayen, visiting researcher at Edinburgh Napier Employment Research Institute and co-author of the study, said: "With tight budgets and a tough economy, organisations are increasingly seeking the most cost-effective recruitment methods.
"The 'who you know' theory is as important as ever in the job hunt."