But while many opt for the biggest diamond possible, quality and craftsmanship are of far greater importance.
Enter Christopher Ness Jewellery. The Dundas Street jeweller certainly knows his stuff. He is the fourth generation of his family to enter the trade but, at just 17, left the Capital to train in London's jewellery quarter in Hatton Garden. Ten years later in 2001, Christopher returned to his home town and opened his own workshop, specialising in 18 carat, platinum and silver handmade jewellery.
From wedding rings to diamond tiaras, diamond eternity rings to those all-important engagement rings, each piece of jewellery is handmade, made to order and unique.
Christopher Ness Jewellery, 101 Dundas Street, 0131-558 8880