Stephen McMenemy has left his position of head of retail at the Tynecastle club to become head of sales at Dalkeith-based Millers Town & Country.
The firm has three shops in Dalkeith, Peebles and Hawick.
Mr McMenemy said: "Having been in the position of head of retail at Heart of Midlothian FC, one of Scotland's oldest and best-loved football clubs, the decision to leave and take up my new role with Millers was not an easy one.
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Hide Ad"That said, the opportunity to become sales manager and at the same time take up a place on the board at Millers was exactly the type of opportunity I was looking for.
"I am proud of the job I did at Hearts but the time was right to take up a new challenge. There is so much going on at Millers at the moment in terms of business development I have barely been able to catch my breath."