Firm creates “location-based” advertising software

AN EDINBURGH University spin-out has launched a free software kit to enable mobile phone operators and makers to target shoppers with “location-based” advertising.

Rob Palfreyman. Picture: submitted

sensewhere’s technology uses existing wireless hotspots to narrow down a consumer’s location to within ten metres so vouchers and offers can be sent to their smartphone.

Chief executive Rob Palfreyman said: Rob Palfreyman, sensewhere’s CEO, said: “We believe our cutting edge technology coupled with a no-risk commercial model will radically change the world of indoor location. While other positioning companies measure themselves by number of venues covered, customers equipping their devices with sensewhere can benefit from global venue coverage in a very short period of time with zero cost to build the database.

“Our engineering team has paid great attention to delivering a new SDK which incorporates novel features such as automatic online/offline positioning, sensor integration and low power modes, giving location based applications and services the greatest flexibility and power-performance.”

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