Edinburgh designer behind Clydesdale's '˜smart' app

Market Gravity, a design consultancy based in Edinburgh, said it was 'delighted' to have teamed up with Clydesdale Bank to help roll out its new digital banking service.

The Edinburgh design consultancy are delighted to be teaming up with Clydesdale.

Launched this week, the “B” app is the first major initiative for the Glasgow-based lender, which also owns the Yorkshire Bank brand, since it was spun off from National Australia Bank in February.

The service, designed for mobile devices, claims to offer the fastest account-opening process in the UK and will enable users to “sweep” cash between current and savings accounts and make payments at the touch of a button. The app is available for free for the first 12 months, and will then charge £2 a month.

Paul Bowman, Edinburgh managing director at Market Gravity, which also has offices in London and New York, said: “We were delighted to work with Clydesdale Bank and Yorkshire Bank on the development and launch of the new B platform and it’s exciting to see the concept come to life.

“We are seeing the emergence of new entrants to the sector but there’s no reason an established banking organisation cannot become a challenger and bring their offering into the digital age. It’s important for businesses within the banking industry to stay one step ahead and transform themselves into digital banks.”

Helen Page, customer experience director at Clydesdale and Yorkshire, added: “As part of our background research with Market Gravity, over 10,000 people told us what they wanted from a bank – to take the hassle out of money and make life a bit easier.”