Donor appeal up for award

A CAMPAIGN to encourage people to sign up for organ donation has been recognised by a communications award event.

NHS Lothian's "sign up to save a life" appeal resulted in a rise in people agreeing to become organ donors.

Now the Institute of Internal Communications has shortlisted the campaign for two prizes.

Director of communications for the health board, Jenifer Stirton, said: "We launched our 'sign up to save a life' campaign because we wanted to encourage more people in Lothian to join the organ donor register and so far we've had really positive feedback on the campaign.

"We need more people to join the register because they really can help save lives."