DJ replaces JR Hartley for revamp of Yellow Pages fly-fishing advert

A POPULAR Yellow Pages fly-fishing TV advert has been remade with the central character - JR Hartley - being replaced with a DJ hunting for a dance track.

The remake of the 1983 original follows the former DJ on the hunt for his lost 90s dance record using the online directory service, Yell.com. The original showed Hartley, played by Norman Lumsden - who died in 2001 aged 95 - tracking down a copy of his book Fly Fishing thanks to a listing in the Yellow Pages after an extensive search.

The 2011 version shows DJ Day V Lately visiting several independent record shops to find a copy of the trance mix of his original track.

The DJ, like Hartley, has a daughter who helps him in his search and suggests that he use Yell.com to find a wider choice of independent stores.

David Parslow, the UK brand and communications director at Yell.com, said: "What better way to demonstrate how our offering has evolved over the past few years than to modernise our most iconic advert."