Dawe backs integration

PLANS to integrate the roles of three groups that promote Edinburgh have been backed by city leader Jenny Dawe.

The Destination Edinburgh Marketing Alliance (Dema), Edinburgh Convention Bureau and Film Focus are looking at ways of working together in order to save money and promote the city in an integrated and co-ordinated manner.

Cllr Dawe said: "Closer integration of the three organisations could create significant new opportunities."

Dema brings together leading businesses and organisations to market the city through co-ordinated planning.