BT ad ruled to be misleading

By The Newsroom
Published 3rd Aug 2010, 18:44 BST
Updated 4th Aug 2010, 00:02 BST
A CAMPAIGN for BT's fibre-optic broadband has been banned for suggesting misleadingly that it provided "instant internet", a watchdog has ruled.

The advert showed a burst of light with large text stating: "BT Infinity. The birth of the instant internet."

It added: "Upload and share high-quality photos and videos instantly, download your favourite music instantly, enjoy multiple websites and online content instantly, stream HD movies and TV shows instantly."

Four people complained the word "instantly" was misleading. The Advertising Standards Authority ruled the ad must not appear again in its current form.