'Block directories' offer alternative advert
Seven large signs were already in place along Rose Street advertising individual businesses.
Essential Edinburgh – the company that manages the business improvement district that includes Rose Street – negotiated control of the signs then designed and installed the new directories in their place.
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Hide AdEvery businesses will be listed on every sign,organised by categories, including shops, restaurants, pubs, cafes, takeaways, department stores, hotels, banks and building societies, offices and health clubs.
They are also colour coded to make them clear and easy to read.
Tom Campbell, chief executive of Essential Edinburgh, said: "As a company we work hard to support our stakeholder businesses and to improve their trading environment.
"The newly designed directories will not only help customers find them, they will also improve the look and feel of Rose Street"