Video: How Irn-Bru became Scotland’s ‘other national drink’

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From the first sip to the last drop, Irn-Bru is a Scottish icon with a recipe kept secret by three directors, also known as the ‘flavour trinity’.

Like whisky, Scotland’s national drink, ‘Bru’ has aged well in the 120 years it’s been flying off shelves.

Irn-Bru chief Roger White has hinted that an alcoholic version of the popular fizzy drink could be on the cards. Picture: TSPL

Irn-Bru chief Roger White has hinted that an alcoholic version of the popular fizzy drink could be on the cards. Picture: TSPL

An early ad campaign claiming the beverage was made from girders and the strong-arm logo played heavily on Scotland’s proud industrial heritage and Bru shot up in popularity among the working class.

Today, it’s manufactured in Canada, Norway, the USA and in Russia.

It’s still the best-selling soft drink North of the border but it’s not just a local phenomenon, it’s got global appeal too.

Manufactured in Russia, Canada, the USA and Norway, it’s exported all around the globe to the delight of parched ex-pats.

Glass bottles may be reduced to a fond memory and you’ll need to look elsewhere for a carbonated sugar coma, but Irn-Bru remains Scotland’s ‘other national drink’.