Angry Scots have hit out at Aldi for claiming to pioneer square sausages through their marketing.
The supermarket chain posted a tweet this morning about starting to sell the pork-based product, with a link to a Daily Star story which described the idea as "genius."
Aldi's tweet said: "Breakfast just became a whole lot easier… Will you be trying our Sausedge?"
But many have been airing their views on social media about the Lorne sausage (also known as square sausage) being around in Scotland for years.
@Louwap said: "Er, c’mon you didn’t invent this. I think the Scots may have something to say about it."
She also posted a Wikipedia link about the Lorne sausage.
@injytech said: "They're called Lorne sausages, ya absolute b**bags."
@damilne1 said: "Where have you been? We've had square sausage or Lorne sausage in Scotland for ever."
@GaelicRoadSign said: "Is this some sort of joke? Or is this simply for English shoppers."
@alantherogue said: "This is cultural appropriation."
@TotoMimo said: "WHAT?! Guys, you can't invent something (lorne sausage) that has existed for ALL OF TIME. Christ almighty, "sausedge"?! This reminds me of that pretentious American bloke who "invented" the "flaky sausage puff" a few years back... which was literally just a sausage roll."
And many online also said that supermarkets in Scotland - including Aldi - have been selling Lorne sausages for years.
@Scotia80 wrote: "'Here’s where to get them' Literally any shop in Scotland."
Aldi Scotland has since retweeted the original post by the supermarket with the words: “Looks Familiar.”
The “Sausedge” is a new product for Aldi UK (not available in Scotland), available for a limited time, while stocks last.