Tennent’s launches new citrus beer

A MAJOR brewing firm has introduced an innovative advertising campaign to launch its latest product.

Commuters on Edinburgh's Princes Street were treated to the fresh scent of lemons courtesy of Lemon T, a new citrus beer from Tennent's. Picture: Phil Wilkinson

Tennent’s have installed a lemon scented panel on a bus stop in Edinburgh’s Princes Street to introduce Lemon T, a new citrus beer.

Paul Condron, marketing director at Tennent Caledonian, commented: “We’re pleased to be able to bring our lemon scented panel to Scotland’s capital. Lemon T is all about bringing a refreshing change to consumers, so we thought we should extend this to commuters as well.

“The panel has proved a big hit and we’ve had many positive comments from commuters about the refreshing new scent on Princes Street.”