I scooped a job as Aldi's first ever crisp taster - and I'm over the moon

We are so jealous of this job 😮
  • NHS worker George Critchley has become Aldi’s first-ever crisp taster
  • George is ‘crisp-mad’ and had a crisp-themed wedding
  • George will review Aldi’s crisp range and provide feedback

An NHS worker has become the first official ‘Crisp Taster’ for popular discount supermarket Aldi. 

Following a huge number of applications for the role, 38-year-old George Critchley from Sheffield became Aldi’s first-ever crisp taster.

Hide Ad
Hide Ad

The father-of-two, who is “crisp mad”, beat hundreds of hopefuls for the role, which will involve him reviewing a selection of Aldi crisps.

To apply for the role, George and other applicants sent a short video to Aldi, describing why they would be the perfect candidate to be Aldi’s first-ever crisp taster. 

PR Handout - Free to use

George was certainly a worthy winner of the role, as he loves crisps so much that he had even had crisp themed tables at his wedding to his wife Anna.

He explained in his application video that at his wedding he had the idea of naming tables after crisps that suited each table group, such as Wotsits for friends with funny interests and Discos for guests who loved to dance.

As part of his new job role, George, who works as a Digital Services Designer and a Communications Specialist for the NHS, will taste the crisps, using a specific set of judging criteria, before reporting back to Aldi’s buying team, helping to guide them with future ranges.

Aldi’s crisp range currently includes; the Specially Selected Mature Cheddar & Red Onion Hand Cooked priced at £1.15 for 150g, Snackrite Saucy Nibbley Nobblies priced at 89p for 80g, and Snackrite Cheese Mega Puffs priced at 99p for 130g.

George said:“I’m over the moon to become Aldi’s first ever Crisp Taster! It’s a running joke with my friends that I should test crisps as a job, so I’m genuinely delighted to have been ‘specially selected’ by Aldi

“My taste buds are ready to be put to the test in pursuit of finding the perfect crunchy snack – I’m looking forward to it.”

Hide Ad
Hide Ad

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Our range of crisps are hugely popular with Aldi shoppers. Known for our great value and delicious taste, we want to continue to give our customers the best and most innovative flavours with a fantastic crunch. 

“That’s why we have decided to launch the new role of our first ever Crisp Taster and we’re confident George will help our Buying Team create an even better range.”

To try Aldi’s crisps for yourself, please visit an Aldi store near you.

Related topics:



Want to join the conversation? Please or to comment on this article.