Roger White, whose company has produced the popular Scottish soft drink for over 100 years, made the comments following fellow soft drink giant Coca-Cola announcing a move into the growing Chu-Hi alcoholic drink market in Japan.
White said: “If you’d asked me three years ago I would have said it’s not something we would think about but now that we’re entering into a more regulated environment, it is something to consider.”
The Chu-Hi market deals with alcopop-style drinks, which vary from between around three to eight percent alcohol.
The comments also come after the company’s £21 million takeover of Funkin, a company which produces fruit-flavoured mixers for spirits, with the intention to install the drink via draught in cocktail bars in the near future.
The soft drink manufacturer recently had to change the 100-year-old recipe due to a sugar tax to be introduced by the government on April 6th. The changes prompted online petitions and “panic-buying” of the original recipe drink.
Despite this, however, White has said that the new recipe has been welcomed by customers, with sales reported as being up by 8% since the change.
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