'˜Destroying unique cultural identity' Readers react to Union Jack branding on haggis

The company say the haggis is dressed to appeal a wider audience.The company say the haggis is dressed to appeal a wider audience.
The company say the haggis is dressed to appeal a wider audience.
A haggis maker has sparked fury after packaging Scotland's national dish in Union Jack branding.

Stahly Quality Food sparked furious backlash by advertising the signature Scottish dish as the “Great British Haggis”.

The company, based in Glenrothes, Fife, said on its website: “Made, of course, with the finest traditional ingredients, this modern take on the original Scotch haggis is dressed to appeal to a wider audience.

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“In a smart new coat of red, white and blue with a subtle hint of tartan to retain its proud Scottish heritage, the new Great British Haggis is a very modern version of a very traditional product.”

Our readers shared their opinion on the marketing of product.

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Anger over Union Jack branding on haggis

Christina Morgan said: “What an insult. Same sort of thing happened here in Wales. It’s all part of trying to erode our national identity and absorb us into the union.”

Lasse Henriksen wrote: “I’m more worried that English people will be offended that people think they came up with haggis.”

Tim Wight commented: “Haggis is not culturally British. It is a recipe that Scottish grandmothers handed down to their children. Is it a staple of the Cockney kitchen? This is destroying unique cultural identity.”

Karen Tomczynski fumed: “Exactly when did haggis cease to be Scottish? Why does it need to be re-branded to appeal a wider audience? What a joke!”

Janette Campbell added: “Disgusting attempt to take away Scottish heritage yet again will fail.”

While some readers voiced their anger, others struggled to find an issue with the haggis maker’s rebrand.

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Keith Taylor said: “If this is all some people have to be angry over, they’ve done well in life.”

Lorna Sheils wrote: “Who is getting ‘angry’ about flags on produce labels? Those who need to get a life, maybe.”

Stewart Kirkwood added: “It is British, why the winging?”