Brewdog launch Mashtag social media beer project

SCOTTISH brewery Brewdog are lauching an online campaign to crowdsource the style, flavour and design of their latest beer.

Mashtag will be devised on social media over the course of the week. Picture: Neil Hanna

The Mashtag project follows a successful first attempt at the project last year, in which followers of the Ellon brewery vote on various aspects of the beer over the course of a week.

Followers of Brewdog will choose between a Pilsner, Red Ale or Porter style beer today, and choose from a range of malts, ABVs, hop varieties, the label design and a special twist in a series of daily votes.

Last year’s Mashtag beer, as designed by Brewdog fans, was an American Brown Ale made with hops from New Zealand, aged on oak chips and hazelnuts.

SEE ALSO:

• James Watt and Martin Dickie on the business of Brewdog

• Brewdog launch anti-Putin beer