‘Stay at Home’ advert showing women doing chores pulled by UK Government

The UK Government has withdrawn a coronavirus advert urging because it “does not reflect the Government’s view on women.”

The advert, which urged people to “stay at home” and “save lives”, included depictions of several women performing chores.

In one of the illustrations, a woman stands by an ironing board while holding a baby.

In another, two women mop the floor, while in a third, a mother appears to be home-schooling her children.

The only man in the advert is shown sitting on the sofa with his partner.

According to the Daily Mirror, Downing Street confirmed that the ad "does not reflect the Government's view on women".

A spokesperson for the Prime Minister said: "It has been withdrawn and removed from the campaign.

"I will make clear that it does not reflect the Government’s view on women, which is why it has been withdrawn."

Asked whether the infographic was checked before being produced the spokesman said: “We have provided and have produced information throughout the pandemic to try and ensure that we can communicate our key messages, specifically around the importance of staying at home to protect the NHS and to save lives.”

The spokesman was unable to say who produced the image.The image sparked fury online, with Kate Jarman, an NHS manager, saying: “What the actual WOMEN DO MORE THAN CHILDCARE AND HOUSEWORK is this?”Pragya Agarwal, a data scientist, said: “Who made this? And who approved it?“Heteronormative. Reinforcing the view that it is a woman’s job to homeschool, clean, do the childcare.“Are the men out there fighting a war or something?”

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