Coronavirus: Edinburgh clothing brand Meander Apparel donating profits to Covid-19 funding pot

A sustainability-focused Edinburgh-based clothing brand whose waterproof jacket has been worn by Sir Richard Branson is donating 100 per cent of profits to the Covid-19 response fund.

The brand takes inspiration from 'adventure, travel and minimalist Scandinavian design'. Picture: contributed.

Meander Apparel specialises in “technical” clothing, and was founded by Jill and Steve Henry following a charity cycle trip that the couple organised from London to Paris where they struggled to find stylish, versatile performance clothing.

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Jill Henry said: “We’re thankful that we primarily sell online and can still ship our orders, but we were feeling uneasy about carrying on with business as usual whilst the world is in crisis. Whilst our tees can’t save the world, we can donate the entire profits from now until the end of lockdown to the Covid-19 response fund and other charities helping.”

Meander already donates 1 per cent of sales to environmental charities. It works entirely with European manufacturers to reduce its carbon footprint and offsets carbon it uses by planting trees in Scottish woodlands.

Jill is a fashion industry veteran, having worked at luxury designer House of Holland and various influential menswear brands, while Steve is an aeronautical engineer with a background in asset-management and a “passion for the outdoors and adventure”. He has a Guinness World Record to his name for taking part in the most northern game of rugby, at the North Pole.

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