The benefits of taking action to protect your IP

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All businesses own intellectual assets, such as brands, knowhow, novel products or unique services.

To what extent these are identified and protected as part of a business wide value creation strategy is a question all business leaders should be asking.

Picture: TSPL

Picture: TSPL

Gordon Stark, Chief Operations Officer of Murgitroyd and a qualified UK and European Patent Attorney, explains the importance of IP, the risks of not protecting it and how companies can take action.