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Edinburgh traveltech Criton looks to scale with new advisory board

Edinburgh travel tech firm Criton has unveiled the addition of a high-profile advisory board as it looks to scale in the UK and internationally.

By Hannah Burley
27th Nov 2019, 5:13pm
The appointment of the advisory board follows the launch of Criton 2.0, a second-generation app for luxury hotels. Picture: Contributed
The appointment of the advisory board follows the launch of Criton 2.0, a second-generation app for luxury hotels. Picture: Contributed

The appointments, which include the former chair of luxury hotel Gleneagles and VisitScotland Peter Lederer. Former Microsoft executive Diana Easley Montador; co-founder of SnapShot and founding partner of TechTalk.Travel David Turnbull; and ex-Kotikan and FanDuel big-hitter Andrew Williams are also among the recruits.

The move follows the launch of Criton 2.0, the company’s second-generation app for luxury hotels, allowing guests to create an account, retrieve a booking, check in to the hotel and access their room using a digital door key.

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Founder and chief executive Julie Grieve noted that the firm is two years post-investment, also stating: “We have ambitious growth targets for 2020 and [the board’s] appointment will further strengthen our ability to remain at the forefront of everything we offer.”