Why they’re all a-Twitter down on a modern farm

Farmers are turning to social media as a way to promote their business and boost profits, a survey has revealed.

Increasing numbers of media-savvy farmers across the UK are using the likes of Twitter and Facebook to get advice, share ideas and keep up to date with developments, according to the online survey of 1,000 people.

Just over half of farmers said they used social media, the main reasons being to communicate with customers and to flag up farming-related issues.

A smaller number use it as a “direct line” to policy-makers and politicians. And 87 per cent described social media as an “effective” tool.