Flavourly – the brainchild of Borders-born entrepreneur Ryan O’Rorke – said it had hit its target at the weekend, 18 days ahead of an investment deadline. The deal, through Crowdcube, is in exchange for a 23 per cent stake in the business.
The figure is four times larger than the £75,000 offered by the Dragons – for a 20 per cent stake – on the programme broadcast last month. By the start of this week, the venture was overfunding, having raised £333,220 from 256 investors, with the largest single investment topping £50,000.
O’Rorke said: “We’re over the moon to have smashed our £300,000 target. And it hasn’t stopped there – the bids are still flying in. We’ve huge plans ahead and this investment will enable us to accelerate our mission to become the go-to destination of gourmet food, snacks and craft beer across Europe.”
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