Patrick Grant, the creative director of Savile Row tailor Norton & Sons and luxury menswear label E.Tautz, is joining forces with anCnoc Highland Single Malt Scotch Whisky to create the product’s packaging.
Also a judge on BBC2’s The Great British Sewing Bee, Grant’s contribution extends to helping taste and profile the special-edition spirit.
His design will include a bespoke print inspired by the brand, the liquid’s flavour notes, and the Knockdhu distillery production methods. When creating his final print designs he will also use input from the public, who can suggest what they think embodies anCnoc on social media using the hashtag #ModernTradition.
Grant – menswear designer of the year in 2010 and recipient of the BFC/GQ Designer Menswear Fund 2015 – said: “Growing up in Scotland, and as big fan of anCnoc whiskies, it’s a stroke of fate that led me to partner with them on this exciting project. I saw lots of parallels with my work and the masterful production methods used at the distillery – from provenance and heritage to craftsmanship and tradition but with a contemporary edge.”