Butcher cooks up meaty deal with Asda

WHOLESALE butcher Malcolm Allan has secured a sizzling six-figure deal with Asda to sell its new gluten-free lorne sausage.

Asdas June Rose with Malcolm Allan boss Gordon Allan and the butchers new gluten-free lorne sausage. Picture: Ian Georgeson

The product is to be sold in 50 stores across Scotland, with the butcher to take on ten staff to help meet the demand.

Malcolm Allan aims to sell 120,000 units of its range, in addition to its annual sales of more than 21 million slices of lorne sausage. That is equivalent to 38 times the journey between Glasgow and Falkirk if the sausages were laid out end to end.

The company has worked with the supermarket giant for more than 25 years, selling some 60 products. Gordon Allan, director of the butcher, said the firm is “delighted” with the deal worth £150,000.

“Producing this new gluten-free lorne sausage is something we take great pride in and allows our products to suit new consumer demands and deliver tasty, and alternative, options,” he said.