Border Biscuits extends Asda deal

BORDER Biscuits is taking a larger bite out of the grocery market after signing a deal with Asda, Britain’s second-largest supermarket chain.

Border Biscuits on the factory line. Picture: contributed

The grocer, which has been stocking the firm’s biscuits since 2004, is adding a further six varieties to the shelves of more than 300 supermarkets throughout the UK.

Lanark-based Border Biscuits, which turns over £11.5 million a year, remained tight-lipped over how much the contract was worth, but a spokeswoman said it would increase the firm’s business with Asda by 75 per cent.

Susanna Lloyd, Asda’s buyer for Scotland and Northern Ireland, said: “Border Biscuits continues to perform well in our stores and we’re really pleased to feature a number of new varieties from the range. We’re sure our customers will enjoy the new flavours on offer.”

The family-run company, which was founded in 1984, employs 150 staff and produces 32 varieties, ranging from dark chocolate gingers and Viennese whirls through to lemon souffle biscuits and toffee apple crumbles.