Bells rings in the new year with Asda pie celebration

Bells Food Group is set to end the year on a high with a deal to stock a limited edition Hogmanay steak pie in Asda stores across Scotland.

Asdas June Rose and Bells managing director Ronnie Mile. Picture: TSPL

The Shotts-based firm, which has been working with the US-owned supermarket giant for many years, said the 1.1kg pie would be available in all 62 stores north of the Border for a limited time only.

The company expects to see sales soar by some 50 per cent over the festive period, with an additional 20,000 pies being produced.

Ronnie Miles, managing director, Bells Food Group: said: “Hogmanay is a special and traditional time of year, and as a family business we are very proud that the Bells values of quality, excellence and passion are enjoyed by so many local Scots as we see in the New Year.”

Asda’s assistant buyer for Scotland, June Rose, added: “We are very proud to support local suppliers and in doing so offer our shoppers great tasting regional products at affordable prices.”