YouTube Scots business expert zooms in on 1 million views and seals sponsorship

A Scottish expert on search engine optimisation who has become a YouTube hit in under a year is set for further success after signing a six-figure sponsorship deal.

The deal with marketing company ODYS Global comes as Craig Campbell SEO YouTube channel looks set to break the one million views barrier after being set up only 11 months ago. Picture: John Devlin

The deal with marketing company ODYS Global comes as Craig Campbell’s SEO YouTube channel looks set to break the one million views barrier after being set up only 11 months ago.

Glasgow-based Campbell, 40, posts multiple times a week to casual viewers as well as his 45,000 or so subscribers – one of the largest subscriber audiences for a business channel in the UK.

Campbell has spent the last two decades in the digital marketing industry and now specialises in link building, online reputation management and pay-per-click (PPC) management.

He said: “I’ve only really started using YouTube properly since the end of last year but it’s really paid off in terms of the connections I’ve made, business leads and now this sponsorship.

“What this deal and my career show is that anyone can do this with a bit of effort, self-training and self belief.”

He added: “What a lot of people forget is that YouTube is owned by Google and YouTube is the world’s second largest site for search traffic and results. A lot of businesses would do better to focus their efforts there than on social media channels.

“YouTube has been a great channel for Scots looking to become influencers in talking to consumers. There should be more business people making more of it because you can see the success others business people have had across the globe.”

Craig Campbell posts multiple times a week to casual viewers as well as his 45,000 subscribers - one of the largest subscriber audiences for a business channel in the UK.

Alex Drew, ODYS Global co-founder, said: “Craig Campbell is one of the very few authentic SEO experts in the industry that truly understands the importance of using not only a brandable premium domain for an online venture, but an aged one powered by existing authority, traffic and organic links. This is exactly what ODYS offers. We’re absolutely delighted to be working with Craig.

“To us, the partnership between ODYS and Craig officially brings together two powerhouses in the SEO industry.”

Tommy Butler, owner of Glasgow.com and many other domains, added: “This is great news for Craig and congratulations to him. He’s put the work in over the years.”

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