Veganuary to boost sales at Glasgow e-retailer as it prepares for crowdfunding launch

An online vegan food retailer is preparing to launch a multi-million-pound investment round as it expects a spike in sales throughout January.

Co-founders Scott and Karris McCulloch are targeting a seven-figure investment from their upcoming crowdfunder. Picture: Contributed

Glasgow-based TheVeganKind is looking to bring on its first shareholders as it targets a seven-figure equity fundraise via Seedrs at the end of the month.

The company is also gearing up for a seasonal sales surge after working closely with Veganuary – a non-profit organisation which encourages shoppers to try out the vegan lifestyle for the first month of the year – and has invested in its marketing arm to boost its online presence.

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Scott McCulloch, who co-founded the business with his wife Karris, is expecting a particular spike in online traffic this year following high profile vegan launches by chains including Greggs, KFC and the Co-op.

TheVeganKind last year quadrupled its warehouse space by relocating to a new site in Maryhill. Picture: Contributed

He said: “Every year when Veganuary comes around we have a wave of new people who are interested but the amount of vegan food that restaurant chains have brought out [this year] is off the scale.

“As a business we have to make sure we’re placing adverts on the right key words so we’re soaking up as much traffic as we can.”

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He added that online shopping is often appealing to new vegans as it is simpler to search for vegan-only products.

The McCullochs launched TheVeganKind from their living room table in 2013 as a monthly subscription box after struggling to find easily accessible vegan options on the high street.

The retailer has since added its online supermarket arm and gained a broad social media following. Last year it received backing from Funding Circle and quadrupled its warehouse space by relocating to a new site in Maryhill.

The number of people adopting veganism is estimated to have quadrupled between 2014 and 2019.