TV campaign proves tasty for Greggs

NEW products and the launch of a television advertising campaign helped bakery chain Greggs report a further period of sales growth yesterday.

The group, which has about 1,400 outlets, said like-for-like sales improved 0.6 per cent in the 18 weeks to 8 May, slightly lower than the rate in March but still in line with its hopes.

Greggs has sold two million breakfasts to customers following February's launch of its early morning offer, adding to the 22 new products introduced by the Newcastle-based firm since the start of last year.