Travel tech firm Skyscanner goes on Design Safari

Design Safari is a joint venture between service design specialists On-Off Group and Snook, and Skyscanner will be joined by fellow hosts including Edinburgh technology incubator CodeBase, IBM and publishing group Pearson.

From left, Skyscanner global design director Steve Pearce, Snook managing director Sarah Drummond and On-Off chief executive Russell Morgan. Picture: Contributed

The five-day initiative will kick off in September and will stop in at Edinburgh, Glasgow, Loch Lomond and London as part of a series of events taking place around the world over the coming months.

Sarah Drummond, co-founder and managing director of Snook, said: “We know that for every £1 spent on design, there is a £4 gain in net operating profit, over £20 net turnover and over £5 net exports.

“Design and a focus on user experience is now viewed as a critical competitive strength across companies of all sizes, helping organisations design and develop services that work and deliver value to people.”

She added: “We have put together an adventure that takes people into the heart of businesses who have adopted and are embedding this approach to see how some of the UK’s best-of-class manage the process within their own organisations.”