Tennent's owner to reveal lockdown impact

Tennent’s owner C&C Group will this week reveal the success of a shift to focus on the home drinking market to offset lost pub sales during lockdown.
Scotland's biggest lager brand Tennent's will reveal the financial impact of lockdown when it reports half-year figures.Scotland's biggest lager brand Tennent's will reveal the financial impact of lockdown when it reports half-year figures.
Scotland's biggest lager brand Tennent's will reveal the financial impact of lockdown when it reports half-year figures.

The group, which is also behind cider brands Bulmers and Magners, switched resources away from the hospitality sector as pubs and restaurants were forced to close UK-wide earlier this year.

In June the Irish group, which will announce financial results for the six months ended 31 August on Wednesday, reported it had seen strong off-trade sales as consumers bought alcohol to drink at home.

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Sales of Tennent’s – Scotland’s biggest lager brand - rose 41 per cent shops during in April and May while Bulmers and Magners jumped 62 per cent and 25 per cent respectively, helping offset some of the impact of pub closures.

C&C had said it was losing some £6.2 million a month while pubs and restaurants were closed during the coronavirus lockdown.

Stewart Gilliland, C&C interim executive chairman, said at the time that the group had “reallocated resources behind its take-home proposition” to capitalise on the shift in consumer behaviour.

The group recently confirmed that new chief executive David Forde would be joining the firm on 2 November, earlier than previously expected.

Forde has served as the boss of Heineken UK for the past seven years and been with the beer-maker for 32 years. He played a key role in Heineken’s acquisition of Edinburgh-based Scottish & Newcastle in 2008.

At the same time, Gilliland will revert to being non-executive chairman.

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