T in the Park to be central feature in new Tennent's advertising campaign

• A still from the new advert

As Scotland's largest festival looks forward to celebrating its 18th year this July, the Tennent's campaign sees the return of Hugh Tennent, the founder of Scotland's favourite pint, and his butler Barnes, as Hugh.

The 30 second advert – entitled 'Too Loud' – shows how Hugh's

planning his own festival with a four-piece band.

Tennent's Marketing Manager Jane Cannon comments: "Last year we introduced Hugh Tennent to the nation in what was the 125th anniversary year of Tennent's Lager. The real Hugh Tennent was an entrepreneur, innovator and true visionary and our humorous take on the birth of the brand really struck a chord with audiences. Now in 2011 we again put the spotlight on his creative vision, imagining how Hugh would have conceived a festival like T in the Park in his day. Given his pioneering spirit and bold outlook on life, we are sure that he would have been very proud of the festival as it is now! "

The sell-out event will see 85,000 music lovers per day flock to Balado over the festival weekend to witness hundreds of top acts including Arctic Monkeys, Coldplay, Foo Fighters, The Strokes, Beyonce, Pulp, The Script, Plan B, Slash, Jessie J and Tinie Tempah.

The advert was created by Edinburgh-based agency Newhaven and was brought to life by cinematographer Ivan Bird.

Actor Sam Heughan returns to play Hugh Tennent and fellow Scot Tim Downie returns to the role of Barnes.

Tennent's will also be running a competition to win T in the Park tickets on its facebook page for music fans to tell Tennent's about their favourite tunes that make them want to Crank It Up Loud!

Tennent's new 'Too Loud' advert will premiere on TV from Thursday 16th June and the new Crank It Up competition will launch on the Tennent's Facebook site this evening (Wednesday 15th June) at 5pm.