Superdry owner sees profits rise with latest figures

Trading in the final quarter was particularly strong, with like-for-like sales up 15.4 per cent. Picture: PA

Profits at SuperGroup, the company behind the Superdry fashion brand, have been boosted by a collaboration with actor Idris Elba.

The retailer said that underlying pre-tax profit for the year rose 16.3 per cent to £73.5 million while revenue grew 21.3 per cent to £590.1m. Trading in the final quarter was particularly strong, with like-for-like sales up 15.4 per cent.

Chief executive Euan Sutherland said: “We are reaching more customers with a greater breadth of product and were delighted with the positive reaction to our womenswear offer and the innovations through Superdry Sport and the premium Idris Elba range.”

Elba, who played starring roles in hit TV shows The Wire and Luther, launched a range with SuperGroup last year.

Sutherland added that despite the “current economic uncertainty”, the group is well placed and is committed to opening more stores globally. SuperGroup currently has a presence in 51 countries.