The aims of the “wide-ranging” partnership are to encourage more collaboration, increase representation of women business leaders in Scotland, drive business growth through knowledge-sharing and profile opportunities, and help boost the local economy.
It sees BWS – which says it is one of the largest communities in the country for female entrepreneurs – work with the broadcaster to offer growth opportunities for members.
These include STV’s commitment to providing £20,000 gifted airtime from the STV Growth Fund to one winner of the BWS Awards 2020, and collaboration on the likes of the BWS online Growth Programme. Danielle Kelly, STV’s strategic development director – who runs the fund – will join BWS’ mentoring programme.
BWS founder Lynne Kennedy said: “By working with STV, we will be putting female entrepreneurs firmly in the spotlight to showcase their contribution to the economy and celebrate their achievements.”
Kelly said BWS shares the broadcaster’s commitment to supporting Scottish businesses and encouraging growth – “which is critical, now more than ever”. She added: “Together we’ll help empower female business leaders, build even stronger networks and provide unrivalled profile for the businesswomen working hard to drive their own enterprises and, in turn, Scotland’s economy.”
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