Stewart Brewing cheers £400k Lidl beer deal

Supermarket chain Lidl has introduced three new Scottish craft beers in partnership with Stewart Brewing in a deal worth some £400,000.
There will now be a total of four beer lines from the brewer. Picture: Julie HowdenThere will now be a total of four beer lines from the brewer. Picture: Julie Howden
There will now be a total of four beer lines from the brewer. Picture: Julie Howden

Following the successful launch of Lidl’s first own-label collaboration Bright Lights by Stewart Brewing last year, the retailer and the Edinburgh-based beer-maker have been perfecting the recipes for each of their new beers – Down Town, Big City and Up State.

Jo Stewart, co-founder of Stewart Brewing, said: “We are excited to be working with Lidl again to create this collection of new beers.

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“The collaboration with Lidl has been our biggest business venture to date and since working with them last year to launch Bright Lights, we have seen a huge increase in business. This year we hope to keep growing our business relationship with Lidl even further.”

Lidl Scotland’s head of buying, Paul McQuade, added: “Following an introduction at our annual beer festival in September, sales of Bright Lights have performed very well throughout the UK and it is now available year-round in several UK stores.

“We have an ongoing drive and commitment to support Scottish suppliers, which also gives customers across the UK the chance to try – and enjoy – these high quality beers.”